REtechReport for July 23, 2010

by Dean Ouellette

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How to turn your business card into a traffic generator

As REALTORS we definitely pass out a lot of business cards. How do the response rates of those business cards measure up to the responses for your keywords? In this article, we look at how to use the business card for more than just contact info. We look at how to turn it into a traffic generator.

Elsewhere on the net..

Do indexed property pages increase sales?

So what type of effect does indexed property pages have on your business? Jeff Mason who pretty much owns Hawaii real estate searches online set out to test it in some different markets. He wanted to know if Indexed Property Pages Increase Sales? His results were mixed, he did see an increase in unique visitors, but the quality of visits went down.

Marketing with location-based apps

The debate continues on How you can actually use location based apps in your real estate practice. This article has some ideas on what you can try, but I have a new idea I have been working on. Every time I enter a subdivision I create a check in if there is not already one then I leave a tip to the effect “If you are underwater and wondering what your options are call me for information on foreclosure vs. short sale” and I leave my number. Just started it so we will see if there are any benefits long run.

How to use blog categories to attract more visitors

If you use Wordpress you can gain a lot by focusing on your categories. Using Categories in Wordpress to Attract and Retain Visitors has some good advise on how to use the categories to help with your SEO.

Lessons learned from Facebook marketing

Last week a Facebook page with nearly 48,000 followers called SocialRealtor was pulled by Facebook. Luckily it is now back with a different name but there are Lessons Learned After Facebook Deletes a Real Estate Page With 47,000 Followers. The key thing to remember when it comes to Facebook, you don’t own the content!

Content ideas for your micro local blog

Looking for ideas for your micro blog? Keep your local blog buzzing with amazing content has some good way keep ideas flowing.

Will this make you the new neighborhood expert?

And if you are looking for a new way to become that neighborhood expert you may want to check out the new Agent Footprints application. Agent Footprints is an app that documents a real estate agent’s professional life including listings and sold properties along with properties they recently visited. It is kind of like combining foursquare and LinkedIn. If you are looking for another way to become that neighborhood expert you need to check out the Agent FootPrints app.

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